Finding A Self Publisher Online

Years ago, if someone wanted to get a book self published, they had to pay thousands of dollars. A press would publish the book for the individual and give them a certain amount of copies. All of the copies, plus the fees that were involved in setting the press and printing, were paid for by the author of the self published book. Those who did seek to have their books self published were not thought to be good authors. The name used for self publishing then was vanity press. It was thought that those who got their books published this way just had the money, not the talent, that was needed to be a writer.

The same is not true now. Because so many people purchase books online, more so than at the bookstore, self publishing is seen as much more respectable. And because mainstream press takes very few authors and is so competitive, it is also seen as a way for a writer to have their voice heard.

There have been stories of those who submitted, just for fun, a first chapter and query letter of a great novel to publishers to see if they actually read them. They were returned with standard rejection letters. Many publishing houses will not take writers who are not represented by agents. This makes it very difficult for someone to get their book published as most agents who deal with these publishers only deal with established authors.

Some decide to publish their books using small press publishers. These publishers will not charge a writer for printing their book,, but will also not have the clout to get the book reviewed in the New York Times. The writer has to do all of the marketing for the book and only receives a small portion of the royalties. Needless to say, it makes more sense for a new writer to self publish their book and market it themselves. They can use modern self publishers that print to order and do not charge an enormous fee for publishing a book. The books are given ISBN numbers and are listed on places like Amazon, where most people today are buying books. The author can have their book in a bookstore as long as it has an ISBN. There are many ways for a self published author to market their book.

Since you will most likely do the marketing anyway when you get your book published, you might as well self publish your book with a publisher that does print to order publishing. This way, you get a higher percentage of the profits and the book can be listed online for those who are interested in buying it. Self publishing is the way that many writers today, even those who have been published by small press, are deciding to publish their book.

Two places that you can go online to self publish your book are Lulu.com and Booklocker.com. Both of these are well known with self publishers and print to order. You can get other services from these companies as well, including formatting your book.

Lulu gives you tools to format your book yourself. You need to submit a PDF to Lulu in order for them to be able to print your book. If you have a PDF converter or Adobe, you can format your own book this way through this company. They give you a choice of hardcover or soft cover as well as different sizes of the book that are available. If you choose a plain cover with just lettering, you can get the book printed for less than $200. The books are listed on the Lulu website and you can also get them listed on Amazon. This is a good option for those who have little money, computer skills and are able to format the book on their own. You can also pay for them to format the book for you.

Booklocker does not offer you the choice to format, although for those who do not know how to format a book and are afraid of formatting it in the wrong way and then paying for a book that is virtually unreadable, this is the best option. It is also less money than other self publishing sites. This also lets you get your book listed on Amazon as well as the Booklocker site.

Both of these sites print to order, which means that you do not have to order a bunch of books. They will print a book when a customer orders it and ship it out for you. You get paid a percentage of the books that you sell, which is a higher percentage than what you would get with a mainstream publisher and much more than you can get with small press publishing. If you take the time to market your book, which you can do, you can end up making a lot more money and getting your book out to readers.

Take a look online and find a website that will offer you print to order books. You will get a percentage of the books that you buy for yourself as well. You can purchase the books yourself and get them in bookstores as well as book fairs and exhibits for self published writers. Bookstores will take a book as long as there is an ISBN on it. The book publisher will also include a barcode on the book.

There are now many more options open than ever before for those who want to self publish their books. Because of internet technology and computer technology, it is easy for any writer to get their book published through self publishing. An increasing number of writers are seeking out self publishing to make money and get their books out to the public who are eager to read them.

Busting Publishing’s Biggest Myths

Rejection is never easy. But some authors can’t separate themselves from their work, and take rejection letters very personally. I get many emails from disgruntled writers who can’t get past their anger to figure out why their work was turned down in the first place. So before you spend hours sticking pins in your editor voodoo doll, see if you recognize yourself below:

The complaint: “Editors practice age discrimination. I’m over 50 and editors believe only young authors can write for children.”

The truth: Editors are interested in finding good books, period. It doesn’t matter how old the author is. Take a look at the lists of award winners (ask your librarian, or do an Internet search for Caldecott or Newbery Awards) and note the ages of the authors. Many didn’t start writing until their kids were in school full time, or took up writing as a second career. Editors also know that the best stories come from years of life experience, and older writers have more to draw from. Yes, occasionally a book written by a teenager will make the news, but more often than not it’s the novelty of the author’s age that gets the publicity, not the quality of the writing. And why does the editor know your age in the first place? There’s no reason to mention it in your cover or query letter, unless it has direct bearing on the story. If you’re writing historical fiction and you actually lived through the events in the plot, or your nonfiction book is based on years of study in the subject, then your age is a plus.

The complaint: “I’m a man, and editors think only women can write children’s books.”

The truth: Sorry guys, but this one’s a little ridiculous. Again, look at that list of award winners. Men are well-represented. Glance through the names of editors in Children’s Writer’s & Illustrator’s Market published by Writer’s Digest Books. Lots of men there too. The only time your gender might be an issue is with the readers themselves. For example, teenage boys might not buy a science fiction/adventure story written by a woman, or middle grade girls may think a man can’t possibly pen a series featuring four adolescent girls at summer camp. They’re wrong, but you can always use your first initial instead of your name to fool your audience.

The complaint: “They’re just wrong about my writing! All editors want these days are famous names, not quality books.”

The truth: Yes, many editors (especially those at larger houses) have to be concerned with making money for the publisher, and so rely on a certain number of established authors each year to pay the bills. But they also know they need to find new writers, because those standbys aren’t going to be writing forever.

Sometimes it’s almost impossible to interpret a rejection letter, and one or two form rejections does not mean you’re a failure. Editors are people too, with personal tastes and the need to balance each list by subject matter and age group. However, several rejections in a row deserve a closer look. Are you submitting to appropriate publishers, who actually publish the kind of book you’ve written? Have any of the houses on your list recently published a book very similar to yours? Is your manuscript riddled with typos or grammatical errors? Even though a copy editor will fix these before the book’s published, sloppy presentation can give an editor reason to reject a manuscript when she’s got 50 others sitting on her desk waiting for her attention.

In most cases, though, it’s the writing that gets the manuscript rejected. And since it’s the editor’s job to recognize good writing and help those authors make their books even better, there is a chance (admit it!) that the rejection is deserved. How can you tell? First of all, if you get personal comments about your manuscript in the rejection letter, take those to heart. Play devil’s advocate and assume the editor’s right, and see if those changes improve the work. Secondly, get objective input. Join a writer’s group, get a professional manuscript critique, or pay for a personal critique session at a writer’s conference (most Society of Children’s Book Writers & Illustrators workshops–www.scbwi.org–have optional one-on-one critiques). Take writing classes, read books on writing. Do whatever you can to learn how to judge your work and make it better.

The complaint: “Publishers aren’t interested in publishing books that will help kids.”

The truth: Whoa! If children’s book publishers didn’t produce books that benefit kids, they’d go out of business in a heartbeat. Of course, we can all walk into a book store and find books that aren’t worth the paper they’re printed on, but that’s true of any product. (Have you ever bought a T-shirt that disintegrated in the first wash, or a DVD player that self-destructed in a week?) I’m not saying that’s a good thing, but our society seems to tolerate a certain amount of drivel in the marketplace. However, all publishers prefer commercially-appealing books that also have substance. This complaint consistently comes from writers whose goal is to “help kids,” or teach them how to grow into solid, caring citizens through their books. This is admirable and even desirable, but very often the message is heavy-handed and preachy. The message smothers the story, and the book ends up sounded like a lecture. It’s simply not good writing. Try reading several popular books wit h a message embedded in the plot (ask a teacher or librarian for recommendations) and work on the writing-improvement suggestions above.

The complaint: “I’m disabled/poor/have had a hard life and want to share my story, but no one will listen.”

The truth: I imagine it’s difficult for an editor to reject a manuscript that comes from someone who has struggled with adversity and is still determined to follow their lifelong dream of becoming a published author. The tough circumstances themselves don’t work against the writer (very often they contribute to powerful stories) but an author’s unique situation cannot outweigh less-than-stellar writing. What’s on the page is what matters the most. If your story is too personal (it’s about your life as an adult, or you haven’t extracted the universal feelings and crafted them into a story that will be relevant to a wide audience), the book simply won’t sell in the children’s market. Again, learn what makes a quality children’s book and get objective feedback on your manuscript. Remember, no one owes you a publishing credit just because you took the time to write a book. Writing is hard work, and requires self-education, practice, and persistence. There’s no shame in p utting aside a manuscript that simply won’t sell and writing something new. Every published author has a drawer full of those, and enough rejection letters to wallpaper an office. So join the club– it’s worth the price of membership.

5 Tips To Start Selling Your Self-Published Book

You’ve spent hours researching, writing and self-publishing your book. Now, you want to reap the benefits of selling it yourself, but where do you begin?

Here are five simple tips to help you get started.

1. Figure out your market.

“Bookstores are lousy places to sell books,” says self-publishing guru Dan Poynter in USA Weekend . “Find the places where your audience gathers and sell directly to them. If your book is about cats, go to pet stores.”

To start selling your book, take the time to research your target audience. Who will be interested in purchasing your book and sharing it with their friends?

Once you know your target market, look at the places they shop and spend their leisure time. What media venues do they watch, read and listen to on a regular basis?

Create a list of all potential organizations, business and groups. This will give you a good understanding of the online sites and brick-and-mortar locations where you need to focus your marketing efforts.

2. Spread the word.

When you are ready to start selling, don’t be shy. Talk about your book, carry a copy around with you and look for every opportunity to mention it. Also be ready to give copies away to influential people who will build buzz about your business.

If you are a good speaker, try to give presentations to groups catering to your target audience. You can partner with various organizations to promote your appearance and build word-of-mouth. This may include issuing a press release, giving books away during radio or television interviews or getting involved with charitable activities.

“Speaking to local, target audiences is a great way to start building buzz about your products and services,” says Melanie Rembrandt, small business PR expert and owner of Rembrandt Communications, www.rembrandtwrites.com. “But in order to build credibility, you need to offer valuable information pertinent to your book’s subject without being sales-oriented. You can always have a book-signing after your presentation to sell your books and meet potential customers.”

Another trick is to leave a copy of your book at your local bookstore or library. If visitors pick up the book and read it, they will ask for a copy of it. Then, the person at the counter may contact you to purchase additional copies.

3. Venture outside your target market.

After you’ve pursued all venues focusing on your specific audience, start marketing your book to other groups outside your target market.

Look for secondary sources that may be interested in purchasing your book as a gift for a friend, co-worker or family member. Perhaps you can partner with a business, charitable organization or hobby-group related to your book-topic?

Think “outside of the box” and try to let as many people know about your book as possible. You can issue a press release, offer special discounts and create newsworthy events to draw attention to your book. And these activities don’t need to cost a lot of money. You just need to think of some ways to stress the unique benefits of your book and take the extra time and effort to plan, coordinate and follow-through with your ideas.

4. Take advantage of business relationships.

If you used an online publisher in developing your book, advertise on their site. If you used a local printer, ask if you can leave a couple copies at their front desk.

Visit all of your local establishments and leave some kind of information about your book. If you are a regular customer, most of these businesses will be happy to help you and the local economy.

And when preparing these “leave-behinds,” think about the benefits for the business and customers. Perhaps you can print up small calendars, checklists, quick tips, bookmarks and other items that advertise your book while offering something of value to potential readers.

You may even be able to partner with various businesses to offer special joint coupons and discounts. Use your imagination, but always keep the benefits for the customer in mind.

5. List your book online.

This may be obvious, but you really need to list your book online to reach the broadest possible market and increase “buzz.” Review your target audience and try to get information about your book posted on all of the pertinent sites they visit.

Also create a simple website. And don’t worry. Today, there are many services that offer cost-effective or free websites to self-published authors. You don’t need to be a technical genius or have a lot of money to take advantage of these services and create an online presence.

However, in your online copy, be sure to stress the unique benefits of your book and provide customer testimonials (for credibility). Also include some information about your background to help you stand apart from others in your genre.

Once your site is up and running, research free, press-release posting sites. Also look for online organizations that may be willing to post reciprocal links to your site to help build search-engine optimization.

These are just a few, simple tips. There are many ways to sell your self-published books. But you can start by focusing on your target audience, work the business relationships you already have and be creative. And soon, you’ll be well on your way to being a top-selling author!

For more tips and information, visit www.jexbo.com.